Stats
NEW! Results from the National Association of Realtors -
Profile of Home Buyers and Sellers 2009
- 90% of all buyers used the internet to search.
- 84% of buyers reported the photos to be the most useful information
- The number one action taken after viewing a home online was to drive by or visit the home
- 47% of all buyers were first time buyers
- 62% of first time buyers reported that the primary reason for buying a home was the desire to be a homeowner, 35% of all buyers reported that as the number 1 reason.
- The median age of all buyers was 39, same as last year
- 83% of all first time buyers are under the age 44
- 62% of all buyers are under age 44
- 36% of buyers found the home they purchased through an agent, 36% found the home they purchased online, less than 3% found the home they purchased in a print ad
- 77% of buyers purchased their home with an agent
- 85% of sellers sold their home with an agent
- 39% of the mortgages were FHA loans
- 87% of buyers viewed real estate as a good investment.
- 63% of all buyers had no children under the age of 18 residing at home.
- About half of home sellers traded up to a larger size and higher priced home and slightly more than one-fifth traded down to a smaller and less expensive home.
- Recent sellers typically sold their homes for 95 percent of the listing price, and 60 percent reported they reduced the asking price at least once.
NEW YORK, August 13, 2008 – More homebuyers are using the Internet to find the homes they ultimately purchased, according to industry data compiled by ForSaleByOwner.com (http://www.forsalebyowner.com). From 1997-2007, the real estate marketplace has seen a 15-fold increase in buyers who found the home they purchased on the Internet. During the same period, there has been a 32 percent drop in buyers who found the home they purchased because a real estate agent told them about the property.
“With millions of online real estate searches done monthly, it’s no surprise that the Internet is so effective at helping people find their ideal home, condo or vacation property,” said Greg Healy, VP of Operations. “This data, which comes from the National Association of Realtors, provides more evidence that real estate consumers are very successful in finding homes on their own.”
Where Buyers First Found the Home They Purchased, 1997-2007*
| 1997 | 1999 | 2001 | 2003 | 2004 | 2005 | 2006 | 2007 | |
| Real Estate Agent | 50% | 49% | 48% | 41% | 38% | 36% | 36% | 34% |
| Internet | 2 | 4 | 8 | 11 | 15 | 24 | 24 | 29 |
| Yard Sign | 17 | 15 | 15 | 16 | 16 | 15 | 15 | 14 |
| Home Builder | 3 | 4 | 3 | 7 | 7 | 7 | 8 | 8 |
| Friend or Relative | 9 | 8 | 8 | 7 | 7 | 7 | 8 | 8 |
| Newspaper Ad | 8 | 8 | 7 | 7 | 5 | 5 | 5 | 3 |
| Directly from Sellers | 4 | 3 | 4 | 4 | 5 | 3 | 3 | 3 |
| Book or Magazine | 3 | 3 | 2 | 1 | 2 | 1 | 1 | 1 |
| Other | 1 | 4 | 3 | 6 | 4 | - | - | - |
| *Source: National Association of Realtors | ||||||||
Facts
YOUR HOME WILL SELL FASTER, AND FOR MORE MONEY
A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less than list price; 13 to 24 weeks averaged 6.4% less than list price; and homes on the market more than 24 weeks averaged a decrease of more than 10% from the original list price.
HOME STAGING DOESN’T COST… IT PAYS!
In a November, 2009 Home Gain Survey of over 1000 Realtors, it was discovered that home staging typically provides a 586% return on investment!
90% OF PEOPLE CANNOT VISUALIZE
The vast majority of home buyers do not have the ability to visualize the potential of the home. Therefore typical staging by a realtor or a home owner that only de-clutters and sterilizes the home misses the point. The potential buyers need to make an emotional connection to the home, and The Inviting Home will create aspirational lifestyle vignettes to which the home buyer connects.
ONLINE PHOTOS WILL STAND OUT ABOVE THE COMPETITION
According to a NAR profile of buyers, over 84% searched for homes online first before deciding to visit. The photos of your Inviting Home will stand out above the competition!
For 2009 HomeGain Top 12 DIY Home Improvements for Sellers Stats, click here
